Saudi Cup Activations

Innovative VR and gesture-controlled experiences for Saudi Cup, engaging audiences with interactive horse racing and a magical book.

Immersive Equestrian Experiences

Chameleon Interactive partnered with the Equestrian Authority to create two captivating activations for the Saudi Cup. The project showcased our expertise in interactive technology, enhancing the event with a VR horse racing simulator and a gesture-controlled magic book.

The VR game allowed four players to compete in a thrilling horse racing simulation, delivering an immersive and competitive experience using Unreal Engine for high-quality visuals. Meanwhile, the magic book featured rich animations and was controlled by gestures, captivating users with its interactive storytelling.

Key Highlights

Cutting-Edge Technology

Utilized Unreal Engine to create high-quality visuals and realistic animations, ensuring an immersive and engaging experience.

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Interactive VR Horse Racing

A multi-player simulator that lets four players race against each other, providing a dynamic and competitive environment.

02

Gesture-Controlled Magic Book

An innovative activation with rich animations on the pages, controlled by user gestures, creating a magical and interactive storytelling experience.

03

High-Quality Visuals and Animations

Leveraged advanced animation techniques to deliver stunning, high-fidelity content that captivates audiences.

04

Engaging Audience Experience

Both activations provided memorable and interactive experiences, significantly enhancing the event atmosphere.

05

Event Impact

Contributed to the excitement and engagement of attendees at the Saudi Cup 2023, making a lasting impression.

06

Innovative Solutions

Demonstrated Chameleon Interactive’s ability to blend cutting-edge technology with creative concepts, setting a new standard for event activations.

07

Want to learn more about the project?

Read the Story: Behind the Scenes at the Saudi Cup!

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